Thank you for visiting the HealthCompare and/or www.HealthCompare.com websites (hereinafter, the “Website”), which are both owned and operated by HealthCompare, Inc. (hereinafter, “HealthCompare”; “We”; or “Our”). Your privacy is important to us. To better protect your privacy, We are providing this notice explaining Our online information policies and practices. By visiting these Websites, you are consenting to the practices described in this privacy policy.

Effective Date of This Privacy Policy

This privacy policy is effective October 1, 2009.

Categories of Personally Identifiable Information We Collect.

HealthCompare will receive and store information about you and your dependents (if applicable) such as name, address, gender, Social Security Number, age and answers to medical questions (if applicable) whenever this information is provided through these Websites. We may also obtain information about you from third parties such as your employer or insurance brokers who may utilize these Websites to do such things as request a quote for health insurance coverage or manage account activity online.

Cookies

HealthCompare and/or its business partners may use cookies on these Websites. A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on Our Websites. A cookie cannot be used to access or otherwise compromise the data on your hard drive. The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If the user rejects the cookie, they may still use these Websites but some functionality may be impaired.

Log Files

These Websites records the IP or internet protocol address of users who log on to facilitate use of these Websites. IP addresses are not linked to personally identifiable information.

Categories of Third Parties With Whom We May Share The Information We Collect

The information We collect through the Website and from other sources is used to provide quotations for health insurance coverage through HealthCompare ‘s health plan(s) and to provide other products and services to Our brokers. We may share information with Our contracting health plan carriers during the underwriting process, as well as affiliated businesses, when necessary to provide services through those companies. We may also release personally identifiable information when We believe that the release of such information is required by law or is necessary to protect the rights, property or safety of HealthCompare or others.

Review and Amendment Of Information Collected

If you would like to review and/or amend information We have collected about you, please contact our HealthCompare Help Desk at (888) 956-7735 — TTY 711. Requests to amend information must be made in writing via regular mail sent to:

HealthCompare, Inc.

1776 American Heritage Life Drive

Jacksonville, FL 32224-6688

Or by email sent to: CustomerService@HealthCompare.com

Security

HealthCompare does not make warranties or representations regarding the security of Our content or user content. Data sent over the Internet may be intercepted by third parties; if you are concerned about the security of your data, you should not send it over the Internet.

Third Party Links

These Websites may contain links to third party websites. HealthCompare makes no representation regarding the content or accuracy of any website that you may access through these Websites. HealthCompare does not monitor and is not responsible for the content found on other websites that are linked from these Websites. HealthCompare does not imply endorsement, recommendation or sponsorship for any linked website or the services, products or advice described on the site, and HealthCompare shall have no liability for its content, including its accuracy, subject matter, quality or timeliness, or any personal information that you provide to such site. USE OF SUCH SITE IS AT YOUR OWN RISK. The views, opinions, statements, offers or other information or content expressed therein are those of the respective author(s) or distributor(s), not of HealthCompare.

Children’s Privacy Protection

These Websites are not designed for or intentionally targeted at children 13 years of age or younger. We will not collect information regarding children 13 years of age or younger unless that information is provided by or with the consent of their parents or guardians.

Notification of Changes

If We decide to change Our privacy policy, We will post those changes on Our Websites. Please review these pages periodically for changes. Your use of these Websites constitutes acceptance of the provisions of this privacy policy and your continued usage after changes are posted constitutes acceptance of each revised policy. If you do not agree to the terms of this privacy policy or any revised policy, please exit these Websites immediately. The information We receive is a significant part of Our business and one of Our primary assets. In the future, We might buy or sell business assets, which may include this information. In the event that HealthCompare Insurance Services, Inc. or substantially all of its assets are acquired, customer information may be one of the transferred assets.

Accuracy

We believe the information provided on these Websites is accurate and We make every effort to minimize errors. However, We cannot absolutely guarantee the accuracy of the information provided. If you find an error, or any inaccuracy, please inform us as soon as possible.

Contact Information Regarding These Websites

If you have Website questions, comments, or concerns, please email CustomerService@HealthCompare.com. Please include detail of your questions, comments or concerns and your complete name and contact information. You may also call the Help Desk at (888) 956-7735 — TTY 711, or call our Customer Service team at (888) 956-7735 — TTY 711.